Planning a big school marketing event to capture the media's attention is possibly the best commercial marketing investment for which a school marketing manager could aim.

You are really only paying for the production and not the marketing for this particular school marketing aspect.

My school recently spent months rehearsing for a major musical production which was performed at the Gold Coast Arts Centre, a major professional theatre with full staging, lighting and sound etc.

One of the local television stations ran the story as a feature item. This story was viewed by a large percentage of the population. See this school marketing news item from Channel 9 Gold Coast.

There is no way the school marketing budget could normally afford this sort of television coverage. 

Yet this big school marketing event successfullly captured the media's attention due to its professionalism and quality.

Written Bryan Foster