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The 'SMA: School Marketing Website Now Joins Forces with Yahoo Small Business, Create Space, GoDaddy and Print Place' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010. This 369 A4 page e-book is written in summarized point form and contains an exceptional number of strategies and step-by-step guidance on how to market your school.

School Marketing Resources (incl. production of…) is a fundamental chapter for the school marketer. 

Core resources have proven time and again to play a special role in marketing the school. What works for your school?

This chapter goes in to detail in an easy to read way those resources which have a proven track record for many schools.

You are given details on:

• the benefits of each
• what to look out for
• how to produce these
• how to present these.

It is Bryan Foster's view, that these resources help when combined with the '3 Times Rule' to successful marketing. Many people need to hear, see, feel etc ie be impacted by a marketing point at least three times, before the point has any significant form of impact.

Chapter Sub-Headings
 
School's DVD / CD
Commercially Produced Newsletter
Flyers
Posters
Brochures
Prospectus
Producing a Prospectus
Signs and Signboards
Promotional Items
Telephone On-Hold
Yearbook
e-Newsletter / Newsletter

'School Marketing Resources and Production' is a chapter in School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster

School Marketing Necessities - First impressions very much count!

Two critical areas necessary as first points of contact are based around initial contact with the school, as well as the basic resources used in all your marketing campaigns. When parents, prospective parents and others in the community see or hear someone or some visual / audio associated with the school an impression is made.

Make it a good one!

Often you have very little time to make an impact here! Therefore whatever the impact is needs to be very good.

Images and people associated with the 'front' of the school are critical. From the phone answering style to your front page of the website, nothing should be left to chance. Just as important are the images and voices / sounds used in your marketing!

Spend considerable time preparing for, selecting and presenting these resources.

Photos and videos / DVDs speak a thousand words! As do the voices used in any production or reply from the school. This chapter will walk you through various key areas and with simple to use suggestions propose ways you might like to aim for success.

Chapter Sub-Headings from School Marketing e-Handbook: Easy to Use Guide to Market YOur School

Powerful Stakeholders
Photos
Videoing
Marketing Resources
Front Office and Office Staff
Telephone
Website
Email

School Marketing Necessities written by Bryan Foster

Thank you for all the positive encouragement and commendations for my initial SMA School Marketing videos on   and embedded into this website.

It really is quite daunting producing such videos, but so necessary these days for those involved with school marketing to be seen on video. It adds to a better appreciation of those staff with whom  people are dealing.

Take the jump, practise quietly by yourself before each production, seek the advice of others for their impressions and then record. Use the various movie making software available to enhance the production wherever necessary. Use subtitles and background music etc as needed. However, I tend to think that simplicity, if working through You Tube, is the answer.

Over the next few weeks I will be producing a series of How-to's through this videoing format. These will be saved onto You Tube and then embedded into the website.

Keep the thoughts and suggestions coming in about the SMA School Marketing videos.




Written by Bryan Foster