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School Marketing Blog

The professional school marketing manager / personnel need to be up-to-date with the latest school marketing resources and strategies to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2010, by Bryan Foster forms the basis for many of these blog posts.

Teachers Deserve Christmas Love

Saturday, December 19, 2009
Teachers Deserve Christmas Love.

A big happy Christmas to all teachers. Teachers have such an admirable role within society - a noble one, in fact!

Often community members within society can lose sight of the input given by teachers to our sons and daughters, as well as to the special benefit to our society that teachers offer.

The future of our nations is impacted significantly by teachers.

Often we forget or are not even aware of the need to offer positive feedback to our teaching staff. We must not forget that theirs is often a thankless vocation, but a major challenge at that. Teaching is a most difficult profession. Being so much to so many and often unappreciated are all challenges for our teachers in this ever-challenging world.

To all teachers at all levels, elementary / primary, secondary and tertiary , thank you and a BIG HAPPY CHRISTMAS to you and your families.

(Image above of my family of 4 teachers + another currently studying an Education degree.)

'Teachers Deserve Christmas Love' is written by Bryan Foster author of School Marketing e-Handbook

Schools Must Afford School Marketing

Saturday, August 29, 2009
No school can not afford to market the school. School marketing takes many forms.

There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood:

How is the reputation of the school being enhanced both within the school community and within the broader community?
 Is the school newsletter being used effectively? Do you have an e-newsletter?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

Written by Bryan Foster


School Marketing - Emails, don't forget these

Saturday, July 25, 2009
A good School Marketing Plan should include the use of school marketing emails significantly.

Remembering that your best school marketers come from your own school community. Keep these people well informed.

An ever growing parent population would now expect quick access to necessary information through emails.

Hence, it is imperative that a data base of email addresses is compiled. Request these from the parents and hence privacy aspects should be covered as long as the school marketing emails are not intrusive etc.

This will now allow for information to be quickly sent to each family. A recent example is keeping the parents up-to-date with the Swine Flu Epidemic.

Happy parents who know they are continually informed about necessary information speak highly of the school to others - successful school marketing.

Having this data base also allows for the weekly / fortnightly newsletter to be sent directly to the home.

While social networking websites, along with such other wonderful opportunities, including You Tube, are necessary, to diminish the role of the school marketing email would be to the detriment of the school marketing plan.

Written by Bryan Foster


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