Having viewed imperical evidence for the last 6 years of school marketing at my school definite trends emerged.
When sufficent expenditure occurred first year enrolment numbers to the school either improved or were maintained.
When decreases in expenditure on school marketing occurred the following year's enrolment intakes dropped.
Following an increase in school marketing expenditure again the enrolments increased also.
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
My Account
School Marketing Blog
The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.
Imperical Evidence - School Marketing Essential
Saturday, April 11, 2009
Can Schools Not Afford School Marketing - NO!
Sunday, March 22, 2009
There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood. Is the school newsletter being used effectively?
How is the reputation of the school being enhanced both within the school community and within the broader community?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?
How is this a challenge for you? How have others met the challenge?
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
How is the reputation of the school being enhanced both within the school community and within the broader community?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?
How is this a challenge for you? How have others met the challenge?
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
School Marketing and the Media
Sunday, March 22, 2009
Trepidation is often felt about certain aspects of dealing with the media. Knowing how to use the media to the school’s advantage, as well as how best to school market through the media is a challenge.
Another is the challenge to effectively work through the production of various school marketing resources for the media.
How is this a challenge for you? How have you met this challenge?
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
Another is the challenge to effectively work through the production of various school marketing resources for the media.
How is this a challenge for you? How have you met this challenge?
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
Recent Posts
- School Marketing Manager
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- Television Advertizing for Schools - Beware the Challenges
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- School Website Homepage Integral to School Marketing Plan
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