School marketing personnel should not fear the media.

It is acknowledged that trepidation is often felt about certain aspects of dealing with the media, especially by those new to the experience.

Knowing how to use all forms of the media to the school’s advantage, as well as how best to school market through the media is a challenge.

These days schools need to use as many forms of the media as possible. Many are relatively free, especially the social networking websites, web blogs and the school's own website.

The paid forms of media for school marketing can also have a free component, eg the news item on television and in the print media. However, advertising in these forms of the media will cost.

Guidance is needed. Being in regular contact with various experienced school marketing people: personally, through school marketing blogs or groups, is a necessary advantage.

Having an easy to read and use text handy is also a huge advantage. A text, such as: 'School Marketing e-Handbook: Easy to Use Guide to Market Your School' by Bryan Foster, which is written in easy to read summarised form and assists with the 'how to' as well as the 'what is it?' of school marketing, is very advanatageous. This texts assists with all aspects of marketing the school, but devotes considerable information to dealing with the media and various media productions.

Written by Bryan Foster

Trepidation is often felt about certain aspects of dealing with the media. Knowing how to use the media to the school’s advantage, as well as how best to school market through the media is a challenge.

Another is the challenge to effectively work through the production of various school marketing resources for the media.

How is this a challenge for you? How have you met this challenge?

Written by Bryan Foster 

Click 'Comments' below to add your say or see others' views on this school marketing blog post.