Do not fear the media but be prepared!
All you are ever likely to need to know about dealing successfully with the media.
This chapter will help you deal with the journalists, photojournalists and others to gain the best result for your school.
You are in charge but need to appreciate the role these people play in marketing your school.
The big challenges of writing media releases and editorials (stories) is clearly explained here. There are even samples to view!
 
Headings

Media
Media Releases
Writing a Media Release
Sample Media Release
Media Interview
Journalists at School
Photojournalists at School
Editorial from the School
Sample Editorial
The Difficult Media Situation
‘Staged’ events
 
Written by Bryan Foster Author of School Marketing e-Handbook: Easy to Use Guide to Market Your School