Trepidation is often felt about certain aspects of dealing with the media. Knowing how to use the media to the school’s advantage, as well as how best to school market through the media is a challenge.
Another is the challenge to effectively work through the production of various school marketing resources for the media.
How is this a challenge for you? How have you met this challenge?
Written by Bryan Foster
Click 'Comments' below to add your say or see others' views on this school marketing blog post.
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School Marketing Blog
The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.
School Marketing and the Media
Sunday, March 22, 2009
School Marketing and the Media
Sunday, December 27, 2009
School Marketing and the Media is an essential aspect of any school marketing plan.
Do not fear the media but be prepared!
All you are ever likely to need to know about dealing successfully with the media.
This chapter will help you deal with the journalists, photojournalists and others to gain the best result for your school.
You are in charge but need to appreciate the role these people play in marketing your school.
The big challenges of writing media releases and editorials (stories) is clearly explained here. There are samples to view!
Headings
• Media
• Media Releases
• Writing a Media Release
• Sample Media Release
• Media Interview
• Journalists at School
• Photojournalists at School
• Editorial from the School
• Sample Editorial
• The Difficult Media Situation
• ‘Staged’ events
'School Marketing and the Media' is a chapter from School Marketing e-Handbook written by Bryan Foster
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