The School Marketing Plan (SMP) and School Marketing Manager (SMM) are essential for success.

The Manager. The plan. The spend. The support. The evaluation.

The right person managing the right marketing plan, being given a realistic budget and support and using continual evaluation techniques and feedback are high priorities for a successful marking plan within your school.

This portfolio gets to the heart of these critical decisions. Often tough decisions need to be made and this section helps ease that concern.

Big or small budgets can be successful to varying degrees. Both big and small can be very successful. Likewise the opposite if used ineffectively.

Know your market and its needs and develop plans accordingly.

A longer term plan often eases that initial budget constraint. Success often leads to more success. Decision makers become open to more appropriate budgets.

School Marketing Chapter Headings: 

School Marketing Plan
School Marketing Manager
SMM Support Clusters
Branding
Budget
Surveys
SMP Evaluation
Regional Marketing Plan

 'School Marketing Plan and Manager' chapter is taken from School Marketing e-Handbook by Bryan Foster