Now is a special time to reinvigorate both yourself and your school marketing plan for 2010! Take up the challenge to introduce that something special for the new year.

After the Christmas / New Year break, we should be in a state to appreciate our plan with new eyes. The creative side of marketing should benefit from this break. Use this new found freshness from the very start - no procrastination!

Suggestions:

• Call a meeting of key school marketing personnel, including the principal to discuss the school marketing plan for 2010. (This may also be a good time to invite those other key people on staff, from whom you may gain some insight and wisdom, for the 2010 year. Or you may like to gain their input prior to the meeting.)
• The agenda should include the School Marketing Evaluation / Report 2009 from the end of the previous year.
• Brainstorm the successes + areas needing improvement from 2009.
• Reconsider the 2010 school marketing budget in the new light.
• Reconsider professional development needs and opportunities for school marketing personnel.
• Commit to at least one NEW marketing approach / resource etc for 2010.
• Consider purchasing relevant resources for professional assistance.
• Consider involving external school marketing professionals for a broader range of ideas for your school.

'School Marketing Plan Refreshed for 2010' written by Bryan Foster author of 'School Marketing e-Handbook (2nd ed).