The school website is also where more and more students and parents will continually visit throughout their time in the school.

Target Audiences

School Marketing Managers and key school staff should use the website for interaction between the various stakeholders within the school e.g. their students, potential students, staff, families and other interested people including parishioners.

Regularly updated bulletin boards and newsletters, upcoming liturgical and social events, St Vincent de Paul and other charitable needs and requests, photo and video galleries of school activities, etc, are needed.

School Website Examples

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there.

You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

Two good examples which see the News as central to their homepage are:
 
St Joseph’s Hunters Hill at  http://www.joeys.org/index.cfm
Brisbane Catholic Education at http://www.bne.catholic.edu.au/.

Another couple of similar sites worth viewing are the Loreto Toorak site at: http://www.loretotoorak.vic.edu.au/home/ and Aquinas College, Southport http://www.aquinas.qld.edu.au/ .

Another good example follows and is a more detailed homepage version http://www.riverview.nsw.edu.au/, yet quite effective!

The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster develops these points further.

The school community will continually deelop their appreciation of the school's website and expect to interact more with it.