The internet provides so many school marketing opportunities for the digital age that are:

• very contemporary
• popular with a significant and ever-increasing number of our school community
• ever-growing in possibilities
• often inexpensive or free
• fun!

The modern school needs to be actively involved with many of these internet opportunities, otherwise they will unnecessarily fall behind the interest level and communication methods of an ever-growing number of our students, staff and their families – with what could be serious ramifications for all concerned.

The CHALLENGE has been issued!

Chapter Sub-Headings

• Website
• Website Management Software Sample
• RSS Feeds
• SEOs
• Blogs
• Emails
• e/i-Newsletters and e/i-Flyers
• Social Networking Websites
• Video Uploads
• Chat Rooms
• Skype

All these areas are covered in detail though the use of summarised points in the just published School Marketing Manual for the Digital Age (3rd ed)' 2010 by Bryan Foster. These internet applications are vital for a successful school marketing plan.

Getting the School Marketing Plan correct in this digital age is absolutely essential for success!

For this to occur a good appreciation is needed of:

• what a plan is
• what strategy options there are
• how to develop and implement strategies
• how to evaluate and learn from your experiences and expenses.

A sample overview is contained in the newly published School Marketing Manual for the Digital Age (3rd ed)' (2010) by Bryan Foster.

The overview is then developed throughout the 360+ pages. In conclusion an Action Plan is available to begin the process. The Contents Pages are available here.

The simple key words for developing a church marketing plan are:

• Vision and Mission
• Personnel
• Target Groups,
• Budget
• Aims and Objectives
• Strategies and Evaluation.

These are are explained in considerable detail in the new e-book.

This digital age requires the school marketing personnel and other key staff, including the principal, to develop a successful Church Marketing PLAN - written by Bryan Foster.