Now is a special time to reinvigorate both yourself and your school marketing plan for 2010! Take up the challenge to introduce that something special for the new year.

After the Christmas / New Year break, we should be in a state to appreciate our plan with new eyes. The creative side of marketing should benefit from this break. Use this new found freshness from the very start - no procrastination!

Suggestions:

• Call a meeting of key school marketing personnel, including the principal to discuss the school marketing plan for 2010. (This may also be a good time to invite those other key people on staff, from whom you may gain some insight and wisdom, for the 2010 year. Or you may like to gain their input prior to the meeting.)
• The agenda should include the School Marketing Evaluation / Report 2009 from the end of the previous year.
• Brainstorm the successes + areas needing improvement from 2009.
• Reconsider the 2010 school marketing budget in the new light.
• Reconsider professional development needs and opportunities for school marketing personnel.
• Commit to at least one NEW marketing approach / resource etc for 2010.
• Consider purchasing relevant resources for professional assistance.
• Consider involving external school marketing professionals for a broader range of ideas for your school.

'School Marketing Plan Refreshed for 2010' written by Bryan Foster author of 'School Marketing e-Handbook (2nd ed).

The School Marketing Plan (SMP) and School Marketing Manager (SMM) are essential for success.

The Manager. The plan. The spend. The support. The evaluation.

The right person managing the right marketing plan, being given a realistic budget and support and using continual evaluation techniques and feedback are high priorities for a successful marking plan within your school.

This portfolio gets to the heart of these critical decisions. Often tough decisions need to be made and this section helps ease that concern.

Big or small budgets can be successful to varying degrees. Both big and small can be very successful. Likewise the opposite if used ineffectively.

Know your market and its needs and develop plans accordingly.

A longer term plan often eases that initial budget constraint. Success often leads to more success. Decision makers become open to more appropriate budgets.

School Marketing Chapter Headings: 

School Marketing Plan
School Marketing Manager
SMM Support Clusters
Branding
Budget
Surveys
SMP Evaluation
Regional Marketing Plan

 'School Marketing Plan and Manager' chapter is taken from School Marketing e-Handbook by Bryan Foster