School Marketing and the Media is an essential aspect of any school marketing plan.

Do not fear the media but be prepared!

All you are ever likely to need to know about dealing successfully with the media.

This chapter will help you deal with the journalists, photojournalists and others to gain the best result for your school.

You are in charge but need to appreciate the role these people play in marketing your school.

The big challenges of writing media releases and editorials (stories) is clearly explained here. There are samples to view!

 

Headings

• Media
• Media Releases
• Writing a Media Release
• Sample Media Release
• Media Interview
• Journalists at School
• Photojournalists at School     
• Editorial from the School
• Sample Editorial
• The Difficult Media Situation
• ‘Staged’ events

'School Marketing and the Media' is a chapter from School Marketing e-Handbook written by Bryan Foster

Teachers Deserve Christmas Love.

A big happy Christmas to all teachers. Teachers have such an admirable role within society - a noble one, in fact!

Often community members within society can lose sight of the input given by teachers to our sons and daughters, as well as to the special benefit to our society that teachers offer.

The future of our nations is impacted significantly by teachers.

Often we forget or are not even aware of the need to offer positive feedback to our teaching staff. We must not forget that theirs is often a thankless vocation, but a major challenge at that. Teaching is a most difficult profession. Being so much to so many and often unappreciated are all challenges for our teachers in this ever-challenging world.

To all teachers at all levels, elementary / primary, secondary and tertiary , thank you and a BIG HAPPY CHRISTMAS to you and your families.

(Image above of my family of 4 teachers + another currently studying an Education degree.)

'Teachers Deserve Christmas Love' is written by Bryan Foster author of School Marketing e-Handbook

School Marketing Advertising in the Media is the most common form of commercial advertising used by schools.

When done properly it is a very effective form of advertising.

This chapter will introduce you to these various forms of advertising and most importantly in simple to read notes show how to go about creating advertisements for each form.

Being well prepared with background material and prepared to oversee production and / or final advert presentation is necessary for success.

The how-to do all this is explained in simple easy to read ways. 


School Marketing Chapter Headings

• Advertising in the Media Newspaper and Magazine Advertising
• Creating a Newspaper or Magazine Advertisement
• Radio Advertising
• Creating a Radio Advertisement
• Sample 'Live' Read Radio Advertisement
• Television Advertising
• Creating a Television Advertisement

The 'School Marketing Advertising in the Media Advertising in the Media' chapter is from School Marketing e-Handbook written by Bryan Foster

 

Good School Marketing Relationships are a necessary aspect of any school marketing plan. 

One of the most successful forms of school marketing can be quite low cost depending on the ability of the school to get out there and be seen.

The power of the stakeholder must never be underestimated. Word of mouth rules. The trick (skill) is to get the mouth to say the right words!

This how-to e-chapter is an extension of the School Marketing – Necessities chapter.

Getting your key people, including students, out to other schools and the broader community is often important. Also, bringing students into your school is often beneficial.

But don't forget to put on those great 'shows'.

Giving your stakeholders and other interested people the facts to back your school is very important!

Open Days, Information Evenings, Awards Nights, Parents and Friends Functions etc all count considerably.

Let them go away WANTING to 'tell the world' all those great things the world needs to hear about your school!

School Marketing Chapter Headings

Feeder School Relationship
Feeder School Visitation
Taster Days
Open Day
Information Evenings
Awards Nights / Night of Excellence
Schools Expo

The 'School Marketing Relationships' chapter is from School Marketing e-Handbook by Bryan Foster