Each Church Marketing Plan should be based on 7 Key Strategies:

1. Define what you have to offer
2. Define your target group
3. Budget
4. Personnel and Talents
5. Develop Marketing Aims and Objectives
6. Marketing Strategies
7. Evaluation

Sample Church Marketing Plan

1. Define what you have to offer
• vision and mission, personnel, basic underlying content and structures within the parish, pastoral and welfare support programs, facilities, extra activities, etc
• specific demographics targeted e.g. ages and groups catered for and their particular niche market
• future plans - programs, staffing, facilities, etc

2. Define your target group
• through various data, including surveys, observations, experience, gifts and talents available / needed
• proximity to / involvement with similar and / or churches and parishes
• any expansion - programs, facilities, staffing

3. Budget
• realistically support the marketing plan
• be flexible and open to growth and change as the needs arise
• continually develop over time through needs and experiences

4. Personnel and Talents available - including Church Marketing Manager

5. Develop Marketing Aims and Objectives - from previous information

6. Marketing Strategies
• Marketing Relationships
• Marketing Resources (including branding, advertising)
• Media Use
- Internet and other Contemporary methods
- Both for Free (Media Releases / Editorial, etc) and for
- Fee (Advertising)

7. Evaluation
• The plan should be evaluated at least yearly and appropriate adjustments made for the following year.
• Changes may need to be made throughout the year depending on changing circumstances.

The 'Church Marketing Plan - 7 Key Strategies' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com